Multiple Choice
Which of the following statements about market segmentation is NOT true?
A) It starts by segmenting broad product-markets.
B) It involves naming broad product-markets.
C) A market grid with submarkets can be a visual aid to market segmentation.
D) It segments broad product-markets in order to develop suitable marketing mixes.
E) First-time market segmentation efforts often fail.
Correct Answer:
Verified
Correct Answer:
Verified
Q115: "Good" market segments are those which are:<br>A)
Q116: Target market dimensions should influence all the
Q117: Behavioral (as opposed to demographic) segmenting dimensions
Q118: Which of the following criteria should a
Q119: Positioning maps are based on:<br>A) the actual
Q121: In the example for the 7-step approach
Q122: The process of market segmentation involves:<br>A) identifying
Q123: Using one or two demographic dimensions to
Q124: A marketing manager has just learned about
Q125: Firms that operate on the Internet are