Multiple Choice
Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of:
A) Product development.
B) Market development.
C) Diversification.
D) Market penetration.
Correct Answer:

Verified
Correct Answer:
Verified
Q9: A firm's decisions regarding channel type, market
Q10: Hewlett-Packard sells personal computers through specialty computer
Q11: Which of the following statements regarding marketing
Q12: _ is the expected earnings stream (profitability)
Q13: The difference between target marketing and mass
Q15: The "four Ps" of a marketing mix
Q16: A "marketing program":<br>A) blends all of a
Q17: Which of the following statements about operational
Q18: A producer of home burglar alarm devices
Q19: Because companies are likely to be most