In the Context of Entry and Growth Strategies for Global

Multiple Choice

In the context of entry and growth strategies for global marketing,which of the following is most likely an advantage of joint ventures?

A) It aids a firm in maintaining a tight control over manufacturing and marketing.
B) It helps a firm gain by sharing costs and risks of operating in a foreign market.
C) It allows a firm to achieve experience-curve and location economies.
D) It prevents a firm from taking undue advantage of a partner's distribution system.