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    A Preface To Marketing Management
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    Exam 13: Global Marketing
  5. Question
    Which of the Following Is the Easiest and Most Common
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Which of the Following Is the Easiest and Most Common

Question 91

Question 91

Multiple Choice

Which of the following is the easiest and most common strategic approach for a company making its first foray into the international marketplace?


A) Exporting
B) Importing
C) Joint venture
D) Direct entry

Correct Answer:

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