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  3. Study Set
    A Preface To Marketing Management
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    Exam 12: The Marketing of Services
  5. Question
    Depending on the Type of Service,the _____ Factor May Dictate
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Depending on the Type of Service,the _____ Factor May Dictate

Question 70

Question 70

Multiple Choice

Depending on the type of service,the _____ factor may dictate use of direct channels because of the need for personal contact between a buyer and a seller.


A) perishability
B) intangibility
C) uniformity
D) inseparability

Correct Answer:

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