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    A Preface To Marketing Management
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    Exam 12: The Marketing of Services
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    An Advantage for Many Service Industries Is the Fact That
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An Advantage for Many Service Industries Is the Fact That

Question 54

Question 54

Multiple Choice

An advantage for many service industries is the fact that services,because of their intangibility,are less subject to _____ than goods.


A) obsolescence
B) innovation
C) quality control
D) creativity

Correct Answer:

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