Which of the Following Statements Regarding the Strategic Goals of Marketing

Multiple Choice

Which of the following statements regarding the strategic goals of marketing communications is most accurate?

A) Marketing communications designed to create awareness are especially important for existing products rather than new products.
B) Unlike producers,retail stores and other organizations do not use communications to build positive images.
C) An important goal of marketing communications is to build a relationship with the organization's channel members.
D) It costs far more to retain an existing customer than to attract a new customer.