Multiple Choice
HeadStart,an automobile manufacturer,realizes that the sales of its RockStart SUV has fallen over the last few years.Consequently,HeadStart introduces a revamped version of the SUV with additional features,such as the latest GPS technology device and padded dashboards.The company stops the production of its old model to invest all its resources into marketing this new model in its present market.In this scenario,HeadStart is most likely employing the strategy of _____.
A) market development
B) market penetration
C) product development
D) product penetration
Correct Answer:
Verified
Correct Answer:
Verified
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