Multiple Choice
Rita is a successful entrepreneur who owns a small coffee shop and serves her customers regular homemade coffee.She recently experimented with a new flavor and distributed free samples to her regular customers.She then sought their feedback on the new flavor.This is an example of _____.
A) brand positioning
B) test marketing
C) commercialization
D) brand retailing
Correct Answer:
Verified
Correct Answer:
Verified
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