Multiple Choice
Firms that have the highest rates of new product success (82.5 percent versus 52.9 percent for other firms) :
A) are less likely to rely on portfolio analysis.
B) are less likely to use social media and other communities to gather information.
C) are more likely to have global market and operations strategies.
D) are more likely to employ informal and unstructured processes for concept selection.
Correct Answer:
Verified
Correct Answer:
Verified
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