Which of the Following Is True of the Idea Screening

Multiple Choice

Which of the following is true of the idea screening phase of the new product development process?

A) New product ideas are not eliminated merely because they are outside the fields of a firm's interest in this stage.
B) Lack of technology and resources is often not a useful reason to discount new product ideas in this stage.
C) A firm needs to consider three categories of risk and its associated risk tolerance in this stage prior to reaching a decision.
D) Unlike the idea generation stage,this stage is not involved in expanding viable ideas into full product concepts.