In an Organization,which of the Following Will Most Likely Result

Multiple Choice

In an organization,which of the following will most likely result in a well-designed new product that pleases customers and is also economical?

A) Allowing the top management to create the design for the new product
B) Using a cross-functional team to develop its products
C) Using a skunkworks approach toward the end of the development process
D) Assigning the task of designing its products solely to marketers