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Which of the Following Is an Example of a Product

Question 12

Multiple Choice

Which of the following is an example of a product development strategy?


A) A microprocessor manufacturing firm introduces a new microprocessor chip to replace an older,slower version and markets it in its established markets.
B) McDuffy's fast food restaurant opens its first overseas restaurant that offers its original menu of pizzas and pastas.
C) A carpet manufacturer operating in the United States introduces a new organic stain remover in India that is designed to remove even the worst spills.
D) A beverage manufacturer decides to enter the retail industry by introducing a new range of ethnic wear by capitalizing on the corporate image it has acquired as a beverage manufacturer.

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