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  3. Study Set
    A Preface To Marketing Management
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    Exam 6: Product and Brand Strategy
  5. Question
    A _____ Refers to a Group of Products That Share
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A _____ Refers to a Group of Products That Share

Question 32

Question 32

Multiple Choice

A _____ refers to a group of products that share common characteristics,distribution channels,customers,or uses.


A) product variant
B) product portfolio
C) product line
D) product matrix

Correct Answer:

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