Multiple Choice
Which of the following statements is true of a brand-manager system?
A) Brand managers have difficulties in their line of work because they do not have authority commensurate with their responsibilities.
B) A brand-manager system is superior to a market-manager system on many levels.
C) Brand managers are responsible for overseeing all brands within a particular line.
D) A brand-manager system is popular in organizations with a line or lines of similar products or one dominant product line.
Correct Answer:
Verified
Correct Answer:
Verified
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