In the Context of Brand and Brand Equity,cobranding Is the Strategy

Multiple Choice

In the context of brand and brand equity,cobranding is the strategy in which a company:

A) integrates two or more branded products.
B) attaches the corporate name to a product to enter either a new market segment or a different product class.
C) assigns different brand names to each product.
D) uses a brand name to facilitate entry into a new market segment.