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    Business
  3. Study Set
    A Preface To Marketing Management
  4. Exam
    Exam 6: Product and Brand Strategy
  5. Question
    Which of the Following Serves as a Unique Identifier and Is
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Which of the Following Serves as a Unique Identifier and Is

Question 19

Question 19

Multiple Choice

Which of the following serves as a unique identifier and is perhaps the single most important element on the package of a product?


A) The seal
B) The brand name
C) The price
D) The trade dress

Correct Answer:

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