Identify a True Statement About the Brand Equity of Organizational

Multiple Choice

Identify a true statement about the brand equity of organizational products.

A) The value of a brand's assets is independent of the consequences or results of the marketplace's relationship with the brand.
B) Loyalty (or disloyalty) to a brand tends to be of a more local nature,focusing on a limited number of firm's product lines.
C) Because brand loyalty exists,attempts to position new products in a manner differing from existing products are easy.
D) Attempts to establish or change brand image must take into account distributor image.