When Contemplating a Product Deletion,a Firm Studies Customer Migration Patterns

Multiple Choice

When contemplating a product deletion,a firm studies customer migration patterns to determine:

A) the profit contribution of the product to the firm.
B) whether the product has outgrown its usefulness.
C) whether the product has reached a level of maturity and saturation in the market.
D) whether customers of the product would switch to other substitute products marketed by the same firm.