Lauren Is a Brand Manager at a Company That Manufactures

Multiple Choice

Lauren is a brand manager at a company that manufactures toothpaste.She wants to increase the sales of an existing brand of toothpaste.To do so,she calls for a meeting with a team comprising of members from the administrative department,the human resource department,and the finance department.All of these members work together to come up with ways to improve the company's toothpaste brand positioning.Such a team is an example of a _____.

A) departmental team
B) marketing-management system
C) cross-functional team
D) category-management system