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    A Preface To Marketing Management
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    Exam 6: Product and Brand Strategy
  5. Question
    One of the Advantages of Using _____ Is That a Firm
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One of the Advantages of Using _____ Is That a Firm

Question 51

Question 51

Multiple Choice

One of the advantages of using _____ is that a firm can distance products from other offerings it markets.


A) dual branding
B) multibranding
C) franchise extension
D) brand extension

Correct Answer:

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