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  3. Study Set
    A Preface To Marketing Management
  4. Exam
    Exam 5: Market Segmentation
  5. Question
    When Embarking on a New or Modified Marketing Program,a Company
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When Embarking on a New or Modified Marketing Program,a Company

Question 73

Question 73

Multiple Choice

When embarking on a new or modified marketing program,a company should conduct a _____ first.


A) priori segmentation analysis
B) mixed contingency analysis
C) complete situational analysis
D) vendor analysis

Correct Answer:

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