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  3. Study Set
    A Preface To Marketing Management
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    Exam 5: Market Segmentation
  5. Question
    The Group or Market Segment That a Company Selects to Market
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The Group or Market Segment That a Company Selects to Market

Question 71

Question 71

Multiple Choice

The group or market segment that a company selects to market to is called a _____.


A) differentiated market
B) customer profile
C) target market
D) business group

Correct Answer:

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