Multiple Choice
Johnson & Coleman has created a new line of premium quality writing desks.The company marketed the product by highlighting its durability and functionality.According to the VALS™ framework,to which of the following psychographic groups would the writing desk appeal the most?
A) Achievers
B) Strivers
C) Experiencers
D) Thinkers
Correct Answer:
Verified
Correct Answer:
Verified
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