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    A Preface To Marketing Management
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    Exam 4: Business, Government, and Institutional Buying
  5. Question
    The _____ in an Organization's Buying Center Has the Formal
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The _____ in an Organization's Buying Center Has the Formal

Question 51

Question 51

Multiple Choice

The _____ in an organization's buying center has the formal or informal power to select or approve the supplier that receives the contract in an organization.


A) initiator
B) influencer
C) user
D) decider

Correct Answer:

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