Which of the Following Statements Is True of the Influences

Multiple Choice

Which of the following statements is true of the influences of price,product,and promotions on consumer behavior?

A) Salespeople do not have a direct impact on consumer behavior and its patterns.
B) Consistent bombarding of messages about a product will put off potential consumers.
C) Marketing communications play a critical role in informing consumers about products and services.
D) Value-conscious consumers buy products on the basis of place rather than other attributes.