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    A Preface To Marketing Management
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    Exam 3: Consumer Behavior
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    The Perceived Risks Related to the Financial and Performance Considerations
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The Perceived Risks Related to the Financial and Performance Considerations

Question 67

Question 67

Multiple Choice

The perceived risks related to the financial and performance considerations of an intended purchase are defined as _____ risks.


A) psychological
B) social
C) functional
D) relational

Correct Answer:

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