Multiple Choice
Which of the following explains the reason why the quality of services can vary more than the quality of goods?
A) Unlike that of products, producers of services have procedures to prevent, identify, and correct defects.
B) Most services are human performances and often customized to the needs of the buyer.
C) Producers of goods typically customize products to the needs of the buyer.
D) Unlike services, customers are more likely to purchase defective products.
Correct Answer:
Verified
Correct Answer:
Verified
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