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  3. Study Set
    A Preface to Marketing Management Study Set 1
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    Exam 12: The Marketing of Services
  5. Question
    _____ Refers to the Consistency and Dependability of the Service
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_____ Refers to the Consistency and Dependability of the Service

Question 44

Question 44

Multiple Choice

_____ refers to the consistency and dependability of the service performance.


A) Responsiveness
B) Empathy
C) Reliability
D) Assurance

Correct Answer:

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