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  3. Study Set
    A Preface to Marketing Management Study Set 1
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    Exam 12: The Marketing of Services
  5. Question
    _____ Refers to the Service Provider's Efforts to Understand a Customer's
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_____ Refers to the Service Provider's Efforts to Understand a Customer's

Question 12

Question 12

Multiple Choice

_____ refers to the service provider's efforts to understand a customer's needs and then to provide, as best as possible, individualized service delivery.


A) Assurance
B) Intangibility
C) Empathy
D) Quality

Correct Answer:

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