Heidi, the Marketing Manager of a Cosmetic Manufacturing Company, Decides

Multiple Choice

Heidi, the marketing manager of a cosmetic manufacturing company, decides to fix the price of a new perfume at $89.99. She believes that the odd pricing of the product will encourage potential buyers to think of the product as less expensive. Which of the following factors has Heidi considered when making her pricing decision?

A) Environmental factors
B) Demographic factors
C) Economic factors
D) Psychological factors