Multiple Choice
The marketing manager of a doll manufacturing company is tasked with setting the price of the company's new range of collectible dolls. He decides to consider the psychological factors related to pricing and sets the price of each doll at $300. Which of the following questions would the marketing manager have considered when making his decision?
A) What is the discretionary income of prospective buyers of the doll?
B) Will prospective buyers relate the doll's high price to high quality?
C) Are the prospective buyers of the doll geographically clustered?
D) How many prospective buyers can afford to pay this much for a doll?
Correct Answer:
Verified
Correct Answer:
Verified
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