IGM Technologies Sells a New Calibrated Filtering System Used to Virtually

Multiple Choice

IGM Technologies sells a new calibrated filtering system used to virtually eliminate all types of hazardous gas emissions in chemical plants. The filtering system involves complex technology that customers may not understand easily. The company sends its sales personnel for a two-day training course on the appropriate use and maintenance of the filtering system so that they can educate prospective customers on its application. Which of the following elements of the promotion mix would most likely be used to sell this filtering system?

A) Advertising
B) Public relations
C) Mass marketing
D) Personal selling