Which of the Following Is a Disadvantage of the All-You-Can-Afford

Multiple Choice

Which of the following is a disadvantage of the all-you-can-afford approach to deciding advertising budget?

A) It assumes a connection between liquidity and advertising opportunity.
B) It views advertising as a function of sales, rather than sales as a function of advertising.
C) It does not limit its advertising outlays to the amount of available funds.
D) It sets no limits on the expenditures for advertising.