With Regard to New Product Development, the Success of a New

Multiple Choice

With regard to new product development, the success of a new product:

A) does not guarantee that additional low-cost brand extensions will be successful.
B) does not allow a brand to leverage monies spent on the original product to successfully develop a new product.
C) ensures quick development of other products in different product classes from the same brand.
D) ensures low levels of interaction between functional areas of an organization.