HeadStart, an Automobile Manufacturer, Has Found That Sales of Its

Multiple Choice

HeadStart, an automobile manufacturer, has found that sales of its RockStart SUV has fallen over the last few years. Consequently, HeadStart introduces a new, revamped version of the SUV with additional features such as a latest GPS technology device and padded dashboards. The company stops production of the old model in order to invest all of its resources into marketing this new model in its present market. In this scenario, which of the following growth strategies is HeadStart employing?

A) Market development
B) Market penetration
C) Product development
D) Product penetration