Multiple Choice
A popular television channel ropes in a celebrity to make a guest appearance in one of the episodes of a popular talk show. The intention of this initiative is to attract new viewers toward watching the talk show. The talk show's producer believes that it also helps in increasing the market share of the network that airs the show. This scenario is an example of _____ strategy.
A) market development
B) product development
C) market saturation
D) diversification
Correct Answer:
Verified
Correct Answer:
Verified
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