In Order to Compete with Its Counterpart, Fine Snacks, Kasey's

Multiple Choice

In order to compete with its counterpart, Fine Snacks, Kasey's Pretzels Corp. introduced honey-mustard pretzels to its product line. This is an example of _____.

A) new-to-the-world products
B) new-to-the-firm products
C) additions to existing product lines
D) product repositioning