Multiple Choice
Garnet Inc. is a manufacturing firm that primarily uses surveys to understand customers' attitudes, preferences, and benefits sought in a particular product category. Finally, based on their responses, the firm groups them to form market segments. This implies that Garnet Inc. uses a(n) _____ segmentation approach.
A) a priori
B) post hoc
C) unconventional
D) empirical
Correct Answer:
Verified
Correct Answer:
Verified
Q19: Which of the following steps of the
Q34: Chewies has been the favorite candy of
Q53: Vet Meds is the pharmaceutical branch of
Q54: Jake is the marketing manager at Z-T
Q56: How are consumer lifestyles measured during psychographic
Q57: Which of the following is the primary
Q59: In which of the following stages of
Q59: Believers,according to the VALS™ model,are:<br>A)driven by knowledge
Q63: Which of the following statements about market
Q74: Consumer attitudes,preferences,and benefits sought,which are determined through