Multiple Choice
Chewies has been the favorite candy of many Southerners for years.The caramel,peanut,marshmallow,and chocolate confectionery is distributed through retail outlets in the South-Eastern regions of America.Its manufacturers recently started selling the candy through certain mail-order catalogs.Through previous research and experience,the marketing managers were able to use the _____ segmentation approach to gather information that would help determine the appropriate target groups for mail-order catalogs for Chewies.
A) a priori
B) a posteriori
C) post hoc
D) mass market
Correct Answer:
Verified
Correct Answer:
Verified
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