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  3. Study Set
    A Preface To Marketing Management
  4. Exam
    Exam 5: Market Segmentation
  5. Question
    According to the VALS™ Framework,_____ Are Consumers Who Are Change
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According to the VALS™ Framework,_____ Are Consumers Who Are Change

Question 83

Question 83

Multiple Choice

According to the VALS™ framework,_____ are consumers who are change leaders and are most receptive to new ideas and technologies.


A) Innovators
B) Survivors
C) Thinkers
D) Believers

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