Multiple Choice
Indie Frost is a website that sells snowboarding gear. A common strategy the website employs is to offer a high discount on one of its products for a short period. The website has found this strategy to have a high success rate since consumers tend to buy the product impulsively due to its low cost. The nature of the website and its marketing strategy suggests that Indie Frost targets the _____ of the VALS™ framework.
A) Thinkers
B) Experiencers
C) Survivors
D) Believers
Correct Answer:
Verified
Correct Answer:
Verified
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