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According to the VALS™ Framework,consumers Who Are Driven by a Desire

Question 7

Multiple Choice

According to the VALS™ framework,consumers who are driven by a desire for social or physical activity,variety,and risk taking and are motivated primarily by self-expression can be best classified as _____.


A) Believers
B) Makers
C) Thinkers
D) Strivers

Correct Answer:

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