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    A Preface To Marketing Management
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    Exam 5: Market Segmentation
  5. Question
    The Best-Known Psychographic Segmentation Called _____,Which Was Originally Developed in the 1970s,explains
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The Best-Known Psychographic Segmentation Called _____,Which Was Originally Developed in the 1970s,explains

Question 67

Question 67

Multiple Choice

The best-known psychographic segmentation called _____,which was originally developed in the 1970s,explains and predicts consumer behavior.


A) AIO
B) VALS
C) ZIP
D) PRIZM

Correct Answer:

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