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Which of the Following Is True of Group Sources of Information

Question 28

Multiple Choice

Which of the following is true of group sources of information for purchase decisions?


A) They are obtained from a consumer's past experiences based on consumer groupthink and recall.
B) They are conveyed through promotional activities by marketing managers advertising groups.
C) They involve face-to-face conversations and the social media.
D) They involve handling, examining, and using a product as a group.

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