Alison Receives a Phone Call from an Easy-Wash Customer Service

Multiple Choice

Alison receives a phone call from an Easy-Wash customer service representative who wants information on Alison's experience with the washer dryer combination that she had recently purchased and overall the purchase and installation experience. Alison claims that she is extremely satisfied with the purchase and the company's responsiveness. This customer service practice by Easy-Wash is undertaken to _____.

A) offer the customer a substantial assessment of available alternatives by providing a marketing source of information
B) help the customer in the process of alternative evaluation
C) reduce the perceived psychosocial risks associated with the decision to purchase the product
D) reduce the possibility of postpurchase dissonance in Alison's mind