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    A Preface to Marketing Management Study Set 1
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    Exam 3: Consumer Behavior
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    The Perceived Risks Related to the Financial and Performance Considerations
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The Perceived Risks Related to the Financial and Performance Considerations

Question 22

Question 22

Multiple Choice

The perceived risks related to the financial and performance considerations of a new purchase are defined as _____ risks.


A) psychological
B) social
C) functional
D) relational

Correct Answer:

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