Question 1

The principle of alignment means that you use conventions of typography, layout, color, and other visual elements to make sure that readers can easily access your most important content.

Accepted Answer

A) True 
 B)False  False

Question 2

People usually follow ______ reading style when reading online.

Accepted Answer

A)   an F-pattern
B)   a Z-pattern
C)   the Gutenberg diagram
D)   a horizontal grid
E)   a three-column pattern A

Question 3

Which of the following best describes external spacing?

Accepted Answer

A)   the white space on a page
B)   the margins of a page
C)   the space between letters
D)   the space between words
E)   the cover page and back page of a report A

Question 4

Identify the four basic design principles and provide an example of each.

Accepted Answer

The answer of Identify the four basic design principles and...

Question 5

In a formal report, the title fly contains the report title, the name or names of the person or people for whom the report was prepared, the name or names of the people who prepared the report, and the date of the presentation or publication of the report.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements about page layout for formal reports is true?

Accepted Answer

A)   All margins should be equal.
B)   The margin that you will be binding should be a half inch larger than the other margins.
C)   The top and bottom margins should be a half inch larger than the side margins.
D)   Margins should be no more than a half inch wide.
E)   The right and left margins should be an inch wide.

Question 7

Which of the following statements about multi-page letters is true?

Accepted Answer

A)   The page number should appear at the bottom of every page.
B)   Pages two and onward should feature the page number but not the date.
C)   Every page should be numbered.
D)   The heading on pages two and onward should include the recipient's name and address and the date.
E)   Pages two and onward should be printed on plain paper.

Question 8

Sheena is writing a memo to her employees about an upcoming client meeting and is including a copy of the meeting's schedule. Which of the following should she note at the bottom of the memo?

Accepted Answer

A)   Enclosure
B)   Attachment
C)   Included
D)   Copy
E)   Addition

Question 9

Tertiary colors are created when you mix two secondary colors.

Accepted Answer

A) True 
 B)False

Question 10

The postscript contains information notations, such as Enclosure.

Accepted Answer

A) True 
 B)False

Question 11

The Gutenberg diagram and the Z-pattern both propose that the eye moves across the page from right to left.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following terms refers to the strategies, such as keyword use, that online writers use to ensure their websites appear at the top of search results?

Accepted Answer

A)   nonlinear text creation
B)   HTML coding
C)   search engine optimization
D)   F-pattern reading
E)   Web accessibility initiative

Question 13

The inside address is the letter writer's address.

Accepted Answer

A) True 
 B)False

Question 14

Carlos would like to use multiple fonts to add some subtle variety to his document. Which of the following options would be the best choice?

Accepted Answer

A)   two sans serif fonts
B)   two serif fonts
C)   one serif font and one sans serif font
D)   two serif fonts and one sans serif font
E)   one script font and one serif font

Question 15

When designing a brochure, you should

Accepted Answer

A)   stick to text as images can be distracting.
B)   place any images before including your text.
C)   include as many images as possible to keep it interesting.
D)   apply the Z-pattern or Gutenberg diagram only to the unfolded brochure.
E)   pay attention to how readers will see content when the brochure is folded and when it is open.

Question 16

Which of the following are complementary colors?

Accepted Answer

A)   red violet and red orange
B)   blue and violet
C)   red and green
D)   yellow and blue
E)   orange and green

Question 17

Janice Redish proposes that Web pages be structured so that the main point is presented first, followed by supporting information, and finally historical or background data.

Accepted Answer

A) True 
 B)False

Question 18

When choosing what paper to use for your letter, you should

Accepted Answer

A)   select a paper that is colorful to convey a cheerful attitude.
B)   usually use the cheapest paper to signify control of expenses.
C)   consider your reader and what message you want to convey.
D)   use the heaviest weight paper available, even if it is expensive.
E)   choose a paper that can fit into an envelope without needing to be folded.

Question 19

Most people visit websites in order to accomplish a task, so when designing a page, you should

Accepted Answer

A)   always use complete sentences.
B)   use a pyramid structure.
C)   avoid using bullets.
D)   present your main point first.
E)   avoid fragments and abbreviations.

Question 20

The letters in a sans serif font have "feet" or "tails."

Accepted Answer

A) True 
 B)False

Exam 3: Designing Documents With Visual Appeal

The principle of alignment means that you use conventions of typography, layout, color, and other visual elements to make sure that readers can easily access your most important content.

People usually follow ______ reading style when reading online.

Which of the following best describes external spacing?

Identify the four basic design principles and provide an example of each.

In a formal report, the title fly contains the report title, the name or names of the person or people for whom the report was prepared, the name or names of the people who prepared the report, and the date of the presentation or publication of the report.

Which of the following statements about page layout for formal reports is true?

Which of the following statements about multi-page letters is true?

Sheena is writing a memo to her employees about an upcoming client meeting and is including a copy of the meeting's schedule. Which of the following should she note at the bottom of the memo?

Tertiary colors are created when you mix two secondary colors.

The postscript contains information notations, such as Enclosure.

The Gutenberg diagram and the Z-pattern both propose that the eye moves across the page from right to left.

Which of the following terms refers to the strategies, such as keyword use, that online writers use to ensure their websites appear at the top of search results?

The inside address is the letter writer's address.

Carlos would like to use multiple fonts to add some subtle variety to his document. Which of the following options would be the best choice?

When designing a brochure, you should

Which of the following are complementary colors?

Janice Redish proposes that Web pages be structured so that the main point is presented first, followed by supporting information, and finally historical or background data.

When choosing what paper to use for your letter, you should

Most people visit websites in order to accomplish a task, so when designing a page, you should

The letters in a sans serif font have "feet" or "tails."