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    Exploring Marketing Research Study Set 1
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    Exam 16: Sampling Designs and Sampling Procedures
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    When a Researcher Uses Students to Participate in a Study
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When a Researcher Uses Students to Participate in a Study

Question 7

Question 7

Multiple Choice

When a researcher uses students to participate in a study because he has easy access to them,what type of sampling procedure does this represent?


A) judgment sample
B) systematic sample
C) snowball sample
D) convenience sample

Correct Answer:

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