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    Consumer Behavior Building Marketing Strategy
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    Exam 18: Post-Purchase Processes, Customer Satisfaction, and Customer Commitment
  5. Question
    When Perceptions of Product Performance Match Expectations That Are at or Above
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When Perceptions of Product Performance Match Expectations That Are at or Above

Question 57

Question 57

Multiple Choice

When perceptions of product performance match expectations that are at or above the minimum performance level, _____ generally results.


A) satisfaction
B) dissatisfaction
C) nonsatisfaction
D) elation
E) surprise

Correct Answer:

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